Brand Website for an International Event Agency

Industry:

creativity, art, events

Client:

Meet Future – international event agency

Goal:

Rebranding, brand website

Year:

2024

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Intro

Meet Future is an innovative company providing services across Europe and Asia. With offices in the UK and UAE, the company has firmly established its status as a leader in organizing technological events.

Previously operating under a different name and at a smaller scale, today Meet Future combines creativity and advanced technologies to execute projects of any complexity. By expanding throughout Europe and beyond, the company has become a symbol of innovation and professionalism.

Why Meet Future?

  • Modern technologies for unique events
  • Creative approach and bold ideas.
  • Global coverage and adaptation to customer needs.

As the company's influence and ambition grew, it became essential to establish a strong online presence to consolidate Meet Future's leadership and highlight its innovative approach.

Key tasks

Development

3d

Services:

Webflow Development

Tools & technologies:

Figma, Photosop, Spline, Webflow, Javascript, GSAP, Splide, Lenis, jQuery

The task

The client presented ambitious demands that required an integrated approach to project implementation. The main tasks included:

  • Full responsiveness across devices. The website had to be fully responsive, with four key breakpoints ensuring comfortable use on any screen size.
  • Implementation of 3D scenes. The company insisted on using 3D scenes to emphasize brand innovation and create an immersive user experience.
  • Modern animation scripts. Dynamism and fluidity had to become key design elements, making the website engaging and appealing.
  • Easy content management. It was crucial to ensure easy content editing, allowing the client team to update information without developer intervention.
  • Scalability. The project had to be ready to seamlessly scale in the future, accommodating the company's growth and expanding service range.
  • Branched CMS architecture. Sophisticated yet user-friendly CMS architecture supporting four types of services, case studies, and blog articles was required for the project.
  • Interactive media. The client wished to implement interactive presentation of media materials through various custom sliders that effectively showcase content.

Client collaboration and preparing for development

The client had their own design team, which actively participated in developing the website’s visual concept. We approved layouts with agency representatives at each stage and addressed technical nuances that emerged during design.

The Solution

Developing such a large-scale project started with designing the architecture

We identified key technologies for implementing functional modules such as 3D scenes, sliders, and other interactive elements. We also selected a methodology for naming classes, ensuring structure and code maintainability.

For convenience and consistency, we created a style guide – a document listing all service classes for headings, text blocks, buttons, images, etc. This minimized the risk of errors during layout design and maintained stylistic integrity throughout development. We implemented all base and secondary colors as CSS variables, significantly simplifying their use and subsequent editing.

We designed the “rubber” layout to be flexible, with adaptations for four main breakpoints. The maximum container width was 1290 pixels, with specific adaptations for tablets and mobile devices in both landscape and portrait orientations.

Project workspace

CMS

CMS Design

The CMS structure was quite complex, designed to provide flexibility and scalability for the client's future needs. We created three main collections: Cases, Services, and Blog.

The Services collection was divided into four categories:

  • Merchandise
  • Tecnologies
  • Stands
  • Events

Each category contained its own list of services closely linked to related cases.

CMS implementation challenges

1. Second level filtering

We needed to ensure that each service category displayed only relevant cases. This required developing complex filtering logic that operated quickly and flawlessly.

2. Convenient navigation between cases

For each case, editors could manually select which cases would be displayed as previous and next, providing flexibility in navigation.

3. Diverse CMS Sliders

The project featured numerous sliders with different UIs and responsive behaviors. Each had unique working principles, requiring an individual approach.

“Services” CMS collection

Sliders

Six different sliders

We developed six different sliders throughout the project. The most interesting one featured the agency's clients, simulating rotating badges with customer logos, creating a dynamic presentation effect.

Slider examples

3D Scenes

Creating 3D scenes went on concurrently with the main development

We incorporated them into several key elements:

  • Hero section of the main page: The company logo is assembled after the preloader completes, creating a spectacular introduction.
  • Headings accents: 3D elements added dynamics and innovation.
  • Decorative elements: they move smoothly as users scroll and react to cursor movements
  • Planet in the “Contacts” section. This element rotates to indicate the selected agency branch, showing office locations in the selected country.

Challenges

Technical challenges and solutions

1. Adapting 3D models to different screen resolutions

Creating 3D objects using "rubber" design turned out to be a non-trivial task. Yet, we ensured their correct behavior across viewport changes using Spline and custom WebGL settings.

2. Model optimization

To enable fast browser rendering, we reduced polygon counts in each model without sacrificing image quality.

3. Managing multiple 3D scenes

Initially, the project included 14 separate <canvas> scenes. This created a significant browser load. After consulting a WebGL expert, we optimized the structure by consolidating models into two main scenes, substantially reducing load and ensuring smooth operation.

Animation

We employed two approaches to implement animations

Simple animations, such as element state changes, were created using native Webflow functionality. However, complex animations requiring high precision and smoothness were developed using the GSAP (GreenSock Animation Platform) library.

This tool enabled us to achieve impressive visual effects that emphasized the site's innovation and dynamics.

Project Timeline

Just as expected

The project spanned from March to August 2024 – approximately five months, which is the weighted average timeframe for a project of this complexity.

Notably, we dedicated a full month to testing, thoroughly checking for potential problems and bugs while optimizing website performance.

In total, about 20% of our time went toward ensuring the project's smooth operation.

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Finale

Project completion

At the beginning of September 2024, we successfully completed the project and delivered it to the client, who was completely satisfied with the result.

Subsequently, the client ordered two more landing pages from us, the best testament to their satisfaction with our studio. We also received an excellent review, which you can check out below.

Customer feedback

Customer Team

Serhiy Belyaev, Dmytro Borovsky

Studio Team

Artem Snitko, Anatolii Sakalo, Yana Orlova

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Huge thanks for your flexibility, speed, proactive approach, and professionalism!

We needed a reliable web development team to bring our customized design to life and turn it into a full-featured website. The result exceeded all our expectations!

A huge thanks for your flexibility, speed, proactive approach, and professionalism. Your attention to detail and readiness to adapt to our needs at every stage made cooperation seamless and enjoyable. We are sincerely grateful for the high-quality work and successful implementation of our project. We strongly recommend Ambi as a reliable and professional web development team!

Anna Guravova

COO & CMO to Meet the Future

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