Branding, visual identity, logo
Our philosophy:
We believe every great project starts with a deep understanding of the client’s needs. Each new brief is a chance to immerse ourselves in the task alongside the client.
We always share our perspective openly — if we see a way to improve the business or product, we’ll say it, even if it’s beyond the scope of our services.
building a brand
ребрендинг
logo design
visual identity
verbal identity
brand guideline
digital-design
package design
What is branding
Branding services are not just a logo or design. It’s a story about who you are, what you believe in, and how others will talk about you. We help companies find their voice and appearance so that people recognize them instantly.
In the process of developing and promoting a brand, we research the market, define the brand’s positioning, create a visual style and tone of voice that sound authentic and remain relevant for years to come. The main components of a brand that we know how to create.
Verbal identity
naming
descriptor
brand slogan
communication slogan
style and character of the text
brand keywords
Visual identity
sign, logo
color palette
typography, fonts
background, pattern
graphic elements
illustration, photo style
guideline
Communication strategy
creative development
video production
printed materials
digital design
communication channels
strategy implementation
Why branding is so important
A strong brand builds trust. It helps a business look professional, increases the value of the product, and simplifies communication with clients.
Without branding, a company risks blending in with competitors. With a well-thought-out identity and clear positioning, it becomes recognizable, builds loyalty, and turns customers into advocates.
If you need a new image or a relaunch, ordering custom branding from Ambi means getting a solution that strengthens your idea — not just visualizes it.
Our approach to branding development
We start by understanding your business, not choosing colors. During the discovery stage, we analyze the market, competitors, the target audience, and the specifics of your product. Then we form the brand platform: mission, values, positioning, and vision. Based on this, we create an identity that speaks the language of your business.
We work transparently: we explain decisions, show the process, and involve you at every stage. Our principle is simple — care in communication is just as important as design. Ordering branding services from Ambi means getting a systematic solution where every detail works for your reputation.
Why choose Ambi ?
We work as the client’s internal team.
Our team of professionals delivers high-quality work within the agreed deadlines. After the website launch, we continue to support and maintain its functionality. The full service package includes continuous design improvements, scaling, technical maintenance, and security.
Brand development cost
The cost of branding is formed individually — it depends on the scope of work, the company’s goals, and the level of detail required for identity elements.
We offer several collaboration formats: from a basic package for young brands to a comprehensive solution with strategy, visual, and verbal identity. To determine the exact cost of branding development, we conduct a short consultation, after which we prepare a transparent commercial proposal with all stages and implementation timelines.
This approach allows clients to choose the optimal collaboration format without hidden costs. We value transparency and always clearly explain what is included in each stage of the branding creation price so that the decision is as informed as possible.
Order branding services
Submit an online inquiry, and we will contact you promptly
Workflow
step 1
/
start
(7+ days)
introduction
- Initial contact
- Project brief review
- Online meeting & group chat setup
commercial proposal
- Project estimation
- Timeline and roadmap
contract + prepayment
- Signing a contract & issuing an invoice (if required)
- Payment options:
- 40 / 30 / 30
- 50 / 50
research
At this stage, we explore:
- the brand's potential
- market landscape: trends, segments, niches, dynamics
- consumer insights: what people want, need, and expect
- competitors: what others offer – or fail to offer
positioning hypothesis
Coming up with a positioning hypothesis: what sets your brand apart, based on real target audience needs and market gaps.
All communication with the client is carried out exclusively by Ambi’s founders, Artem or Anatolii
step 2
/
platform
(4+ weeks)
brand metaphor
A figurative comparison that helps audiences understand your brand through something familiar
brand platform
Defining the niche your brand occupies in people’s minds
product/service
A concise description of consumer characteristics. Functional and emotional benefits
audience
A brief profile of your core target audience
mission
The role your brand plays in the company and the world
values
Core principles that make your brand unique
personality
Tone of voice, communication style, and visual characteristics
vision
How your brand, company, or product evolves in the future
payment for the next phase
Once the “Brand Platform” stage is approved, we proceed with full payment for the next step
step 3
/
identity
(3+ weeks)
verbal identity
- Naming (brand name)
- Descriptor (category)
- Brand slogan (tagline)
- Communication slogan
- Tone of voice & writing style
- Brand keywords
visual identity
- Symbol, logo
- Color palette
- Typography & fonts
- Backgrounds, patterns, graphic elements
- Icons, illustrations, photography style
kinesthetic identity
- Scents
- Tactile experiences
payment for the next phase
Once the “Identity” stage is approved, we proceed with full payment for the next step
step 4
/
communication
(3+ w.)
communication strategy
We define:
- Core brand messages
- Channels to reach the target audience
- Tone of voice that reflects the brand’s personality
- Customer interaction scenarios
key visuals
- Video production
- Print (billboards, banners, flyers, etc.)
- Digital creatives (social media)
communication channels
We identify relevant platforms & plan a budget:
- Google Ads
- Facebook & Instagram
- YouTube (pre-rolls)
- TV
- Print & online media
- Outdoor advertising
- and more
implementation oversight
- Ensure alignment with the approved strategy
- Monitor audience feedback
- Adjust the approach as needed
ongoing support
8+ hours/month of ongoing support (if required)
Mandatory stages
- Calculation
- Timeline and Roadmap of the project
- Technology stack and visual concept recommendations
Optional stages
- Calculation
- Timeline and Roadmap of the project
- Technology stack and visual concept recommendations
The team generates ideas and offers effective solutions
Artem and his team developed a website for our charitable foundation. I’d like to point out that beyond their expertise in design and development, the team generated ideas and offered effective solutions to achieve our goals. Our website was ready on time. I am sincerely grateful for the work and look forward to new collaborations.
Ambi delivered high-quality work that matched
Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.
Incredible work! Our website is just WOW!
I want to share my experience of working with Ambi on developing our website on Webflow. To be honest, we were just delighted with the result and got exactly what we’d dreamed of. Our project was a tough nut to crack for developers because we had unique tech specs and requirements, including website interface sounds, seamless transition animations between pages and projects, and custom line animations to represent different UX approaches.
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Great experience with the guys from Ambi!
The studio offered two solutions: one exactly as in the reference and another optimized for time and price. I was especially pleased with their precise and detailed estimate, which they strictly adhered to, correcting all flaws at no additional cost.
Our clients don’t want to worry about whether a task is simple or complex. They need it completed 100% efficiently and effectively. No compromises!
FAQ
What niches have you worked with?
We’ve partnered with clients across a wide range of industries, including Web3, SaaS, service companies, developers, gaming industry, creative agencies, portfolio websites, business organizations, and online education.
How can I get an estimate of my project?
1. Send us a request via email or through the form on this web page.
2. Talk to one of the studio CEOs.
3. Share a technical brief or create one with our help.
4. Get a detailed estimate with cost and timeline breakdown for each stage.
How is branding different from identity?
Branding is a comprehensive process of shaping a company’s image. It includes strategy, positioning, values, and communication. Identity is just one part of branding – the visual expression of the brand (logo, colors, typography, etc.).
Is a brand audit necessary before developing a strategy?
Yes. A brand audit helps evaluate the current state of your brand, its competitive landscape, and its strengths and weaknesses. It’s a crucial step to ensure the new strategy is effective and relevant.
How do I know if my brand needs rebranding?
You may need rebranding if:
- Your visual or communication approach feels outdated
- You change your positioning or enter new markets
- Your brand no longer reflects your company’s values or resonates with your audience
- Competitors outperform you with stronger branding
How long does the branding process take?
It depends on the scope of the project. On average:
- Brand audit: 1–2 weeks
- Strategy development: 4–6 weeks
- Visual identity: 3–6 weeks
- Guidelines: 1–2 weeks
A full branding cycle typically takes 2 to 5 months.
Will I be able to implement/maintain branding myself after the partnership with you is over?
Absolutely. We provide a comprehensive brand guideline that explains how to correctly use all brand elements. This allows you or your team to maintain a consistent brand image in the future.
Can you only update the visual part of the brand without changing the strategy?
Yes. If your existing brand strategy is still effective, we can update solely the visual identity, including the logo, color palette, typography, and brand guidelines.
Can I only order logo design?
Yes, no problem. We’re happy to work on standalone logo design projects as well.
What other services do you provide?
In addition to branding, we offer a full suite of services to help businesses grow and communicate effectively:
> Graphic design — design for social media, promotional materials, presentations, print materials, illustrations, and motion design.
> Website development – building and configuring websites on Webflow, creating complex web solutions and integrations.
> Web application development – MVP, SaaS, and custom solutions built with Bubble and FlutterFlow.
> Design and development outsourcing – reliable partnership for agencies and businesses that strengthens internal teams.
> UX/UI and web design — user-friendly, stylish, and functional interfaces for websites, mobile and web applications.
Find more details on our “Services” page.