Technical SEO Optimization on Webflow. Modern Standards and Capabilities
Ambi Tech implements all modern Google technical SEO standards, its own expertise, and recommendations from the Finsweet SEO Guide.
We design and deploy websites on Webflow in a way that makes them equally clear and accessible to both people and search engines.
Crawlability & Indexation
Webflow generates a sitemap.xml after each publication. If localization is enabled, the file automatically includes hreflang tags for each language version.
If needed, auto-generation can be disabled, and you can upload your own sitemap.xml. The robots.txt file is available for editing, allowing you to block test subdomains or media libraries from indexing.
Canonical & Duplicate-control
A canonical URL can be set globally or individually for each static page.
By default, every page in collection pagination is assigned a unique canonical with the “?page=” ending. However, we use a script that rewrites the canonical to the base slug — this way, PageRank is not split between pages.
Structured Data (schema.org)
Schema.org makes it possible to display rich snippets in search results:
Price / Availability (product price and stock status)
Rating & Reviews (stars and number of reviews)
Local Business (address, phone numbers, logo)
FAQ (expandable answers directly in SERP)
We manually implement JSON-LD for static pages. For dynamic pages (Collection Pages), we use CMS fields to store data for each individual item. At the Collection Page Template level, we generate a universal JSON-LD that passes unique values for every CMS item. The Schema.org markup is automatically updated along with content changes and publication in the CMS.
URL Architecture and Internal Linking
We design the URL structure already at the prototyping stage: /category/topic/slug
The only Webflow limitation is that collection pages are placed at the root (/blog/article) and cannot be nested within each other.
We pay special attention to navigational and contextual links.
Key goals of internal linking:
PageRank transfer: links from authoritative pages “nourish” target content.
Navigation and retention: relevant links make the user journey easier and reduce bounce rate.
301 Redirects & Migrations
Webflow supports bulk import/export of redirects via CSV, allowing you to manage thousands of redirect rules at once. A Wildcard redirect is also available (“mask” that redirects all subpages of the old structure with a single command, reducing the number of rules and the size of the manifest file).
Security & Global CDN
Every website receives a free SSL certificate. If needed, you can connect your own certificate. HSTS (HTTP Strict Transport Security) forces the browser to always use HTTPS, protecting against traffic interception. Both static and dynamic content are delivered through Fastly and Amazon CloudFront networks, which reduces TTFB in global projects. This, in turn, positively impacts page load speed.
Performance
Google considers a page fast if, for 75% of user sessions, the following metrics are met: LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1.
Webflow generates clean semantic HTML without inline CSS and offers the following Advanced publishing options:
Asynchronously load JS — scripts load in parallel with content;
Minify HTML/CSS/JS — reduces file size;
Per-page CSS/JS — only the resources needed for a page are loaded.
In addition to the above options, we provide:
Conversion of images to WebP/AVIF;
Lazy loading by default;
Image size optimization according to the user’s screen resolution.
With a moderate amount of integrations, functionality, and animation scenarios, we can guarantee a 90+ PageSpeed Lighthouse score for both desktop and mobile.
Best Practices
Semantic markup. Proper use of tags like <header>, <main>, <footer>, <nav>, <article>, <aside>, <figure>, etc. instead of excessive <div> elements.
Open Graph tags for social media.
Relevant alt-texts for images.
Correct heading hierarchy
H1 → H2 → H3.
Unique SEO Titles and Meta Descriptions on all pages (both static and dynamic).
Regular audit of broken links and orphan pages.
Technical SEO optimization is systematic work with crawling, duplicates, structured data, security, and performance. Thanks to Webflow’s capabilities and Ambi Tech’s expertise, we ensure that every necessary page is indexed, loads quickly, and transmits maximum trust to search engines.
Summary: Technical SEO capabilities in Ambi projects
Sitemap.xml with hreflang and option for a custom file.
Canonicals on pages, anti-duplicate pagination.
JSON-LD for CMS and static pages → rich snippets.
Rational URL structure, internal linking for PageRank and UX.
CSV redirects + wildcard = seamless migrations without traffic loss.
Free SSL, custom SSL, HSTS, CDN Fastly + CloudFront.
Async JS, minify, per‑page CSS/JS → 90+ PageSpeed.
Semantic markup, alt-texts, OG tags, no broken links.
Why Ambi is the best partner for technical SEO optimization
We implement all modern Google technical SEO standards.
Over the years, we have gained extensive expertise in solving complex, individual challenges.
We have hands-on experience in delivering technical SEO optimization for enterprise clients.
We adhere to industry standards from the Finsweet SEO Guide.
Our successful cases of implementing technical SEO optimization
Monthly support for the Techstack team
Organization of gradual migration to Webflow. Page layout, responsive design. 3rd Party Integrations, Ghost CMS, user data validation, invisible spam protection. QA, GDPR-compliant Cookie Consent, website performance optimization, SEO optimization, bug fixing.
Team: webflow-developer, frontend-developer
Monthly support for the Noltic team
Support of the existing project, scaling. Development of CMS architecture, working with GTM and improving analytics, website performance optimization, SEO optimization, GDPR-compliant Cookie Consent, localization, 3rd Party Integrations, code documentation, bug fixing.
Team: webflow-developer, frontend-developer
Monthly support for the Reteno team
We create presentations, social media creatives, and blog post covers. We design and develop landing pages. We have updated the outdated brand design system.
We maintain the website, add new pages, and fix bugs.
Team: graphic-designer, web-designer, webflow-developer, frontend-developer
The team generates ideas and offers effective solutions
Artem and his team developed a website for our charitable foundation. I’d like to point out that beyond their expertise in design and development, the team generated ideas and offered effective solutions to achieve our goals. Our website was ready on time. I am sincerely grateful for the work and look forward to new collaborations.
Incredible work! Our website is just WOW!
I want to share my experience of working with Ambi on developing our website on Webflow. To be honest, we were just delighted with the result and got exactly what we’d dreamed of. Our project was a tough nut to crack for developers because we had unique tech specs and requirements, including website interface sounds, seamless transition animations between pages and projects, and custom line animations to represent different UX approaches.
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Great experience with the guys from Ambi!
The studio offered two solutions: one exactly as in the reference and another optimized for time and price. I was especially pleased with their precise and detailed estimate, which they strictly adhered to, correcting all flaws at no additional cost.
Our clients don’t want to worry about whether a task is simple or complex. They need it completed 100% efficiently and effectively. No compromises!
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FAQ
What exactly is included in technical SEO optimization on Webflow by Ambi?
We configure sitemap.xml (with hreflang for multilingual sites), canonicals and pagination anti-duplicates, JSON-LD structured data, logical URL architecture and internal linking, 301 redirects (CSV + wildcard), SSL/HSTS and CDN, as well as performance optimization (async JS, minify, per-page CSS/JS) and best practices (OG tags, alt texts, semantic markup, unique titles/descriptions).
Can we get rich snippets (stars, prices, FAQ) in Google search results?
Yes. For static pages we write JSON-LD manually, and for CMS templates we generate a universal JSON-LD and pass unique data from each item; after publishing, the schema updates automatically. This enables rich snippets: Price/Availability, Rating & Reviews, Local Business, FAQ, etc.
What speed/PageSpeed scores do you usually ensure?
We focus on Core Web Vitals (LCP ≤ 2.5s; INP ≤ 200ms; CLS ≤ 0.1) and utilize Webflow's built-in capabilities (async JS, minification, loading only necessary resources), as well as WebP/AVIF and lazy-loading. With a moderate number of integrations, we aim to achieve 90+ in PageSpeed Lighthouse on both desktop and mobile.
How does migration from an old website work without traffic loss?
Webflow supports bulk import/export of 301 redirects via CSV and wildcard redirects, so you can quickly cover thousands of URLs and correctly transfer page authority to the new structure. If necessary, we also manage canonicals to avoid splitting PageRank.
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