Lindgren Rebranding Case: The Studio That Became Ambi

2025

August 29, 2025

Ambi Co-Founder Artem
Author of the article: Artem Snitko
Co-founder Ambi Studio & Webflow Tutor School. CTO
Ambi Co-Founder Anatolii
Author of the article: Anatolii Sakalo
Co-founder Ambi Studio & Webflow Tutor School. Head of Design

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Дякуємо за відправлені дані. Найближчим часом ми зв'яжемось з вами
Ой! Щось пішло не так. Спробуйте відправити дані ще раз.

Transformation of our studio

Once upon a time we started as a studio Lindgren. The name came from the surname of the legendary Swedish writer who created magical stories. Her heroes are known and appreciated by the whole world. Her name is associated with the work of the highest kind. Its history is a world cultural treasure. We were inspired by Astrid's creative path. That's why LINDGREN. We wanted to create projects that would give users a special, fabulous experience of interaction. That is, our focus was on creating festival sites

But over time, we have changed. We realized which projects really fascinate us, which clients come to us and what is key for them. We are approached by companies with ambitions and requirements that want not just a beautiful design, but solutions that really work. We are appreciated for the full return of the project, excellent communication, the ability to find a solution to any problem and flexibility. We began to look at our work more broadly — not as building sites or identities, but as a tool that helps companies scale, build strong brands and enter new markets.

So came the realization: we need a name that reflects not only our style, but also our approach. We changed the positioning to “We solve the problems of the ambitious”Because that's what we do best. We also changed the name of the studio. Now we are Ambi Studio

  • A — Aspire
  • M — Move
  • B — Build
  • I — Innovate (Implement New)
Aspire. Move. Builds. Innovate. — we strive for more, move forward, create and implement innovations, solve Ambitic problems

ambi

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