Complete digital product redesign
Why is website redesign important?
A business on the internet often loses up to 90% of traffic due to an outdated website. Through redesign, you can create an attractive and user-friendly interface and change the functionality of the digital product. Essentially, the resource undergoes a renovation, but whether it will be major or cosmetic depends on the depth of the problem.
When is it worth doing a redesign?
Ambi-Tech recommends performing a redesign once every 2–3 years. The IT sphere develops extremely fast, leaving those who hesitate far behind. Updates are needed if:
users complain about an inconvenient interface
metrics have dropped: decreased conversions, retention, activation
product development is slowed down due to inconsistent UI
the interface is morally outdated / looks “old-school”
you are preparing for scaling, launching new features, investments
A full redesign requires professional intervention. Therefore, it is worth entrusting the work to skilled Ambi-Tech specialists, who can implement changes quickly and efficiently, benefiting the business.
Our approach to redesign
Planning the restoration of digital resources allows for fast and high-quality updates. For this, deep analysis of the product, user behavior, and competitors is used.
Product and needs analysis
01
To understand what needs to be changed, why, and with what purpose, the existing product and its functions are analyzed. A detailed assessment of the current state allows determining which elements can be kept and which need to be updated.
UX audit and scenarios
02
A UX audit and scenarios are key tools that ensure the foundation of the redesign. The UX audit evaluates the user-friendliness of the interface and identifies weaknesses in content, navigation, and structure. Modeled user scenarios help determine the specifics of the target audience and problem points.
UX/UI design
03
Designers determine whether the structure of the pages is logical, how many steps are required to achieve a goal, and whether the interface is accessible. Elements that received positive user feedback must be highlighted. Preserving them is the basis for the future redesign.
Design system
04
A design system consists of a set of rules, standards, UI components, and guidelines. Systematization allows unifying site pages, selecting basic styles, and simplifying the redesign. It is created during the update process to be able to define new principles and styles.
Support or integration
05
At this stage, professionals on our team create a launch plan and perform the integration. Before launch, QA testing is mandatory, and mistakes are fixed.
The most important support period is considered to be 2–4 weeks after launch. During this time, user behavior is monitored, A/B testing is conducted, and mistakes are refined.
Order a redesign
Submit an online inquiry, and we will contact you promptly
What will you get after a redesign?
A high-quality website redesign provided by our studio’s specialists allows you to receive an almost new digital product. We guarantee our clients:
improved user experience (UX) with a modern visual style and convenient navigation.
enhanced SEO optimization and faster loading speed.
improvement of key metrics (conversion, retention)
a design system for further scaling
In addition to the updated appearance and technical advantages, the user receives increased conversions and a positive attitude toward the brand. Innovative solutions and compliance with modern requirements emphasize the company’s image and expand business opportunities.
Cases
The largest dance school in Finland — Master
A multi-page website with CMS. Modern design and animation
View case
Image website for a design team
A multi-page platform that looks like an SPA? Easy. An animated website that conveys the values and vision of the design team, generates traffic through a powerful SEO component, and increases conversion.
View case
Webflow Tutor School
A multi-page website of a specialized school for learning Webflow with a complex grid, modern animation, and a blog
View case
Should you be afraid of a redesign?
Updating a digital product is not a reason to panic if it is necessary and clearly planned. To avoid unnecessary issues, it’s worth listening to the advice of specialists.
Redesign ≠ complete overhaul
The costs are fully justified if the update is done not for the sake of trends. A redesign can be partial. It is needed only when the web resource looks outdated, metrics drop, or business goals change — the process selectively focuses on specific problems.
Data-driven design, not assumptions
Specialists know how to conduct a website redesign based on analytical data and research of the existing product and competitor websites. After gathering the necessary information, they plan a step-by-step update of the resource.
Flexible process (step-by-step redesign)
The process must be flexible. When creating a site prototype, certain elements are preserved. At each stage, changes are made, issues are fixed, and testing is performed. The updated product can be launched only after technical issues are resolved and new content is added.
Involving your team
Employees of your company, as active users, are involved in developing the new website layout. They contribute their suggestions at every stage of development. The technical specification and concept are created considering the users’ requests.
User feedback as part of the process
Web developers study the user experience to make pages relevant. Feedback makes it possible to properly evaluate redesign results and improve website usability.
The Ambi team is always ready to assess all risks. With the right approach, the client will receive an updated product necessary for business growth.
The team generates ideas and offers effective solutions
Artem and his team developed a website for our charitable foundation. I’d like to point out that beyond their expertise in design and development, the team generated ideas and offered effective solutions to achieve our goals. Our website was ready on time. I am sincerely grateful for the work and look forward to new collaborations.
Ambi delivered high-quality work that matched
Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.
Incredible work! Our website is just WOW!
I want to share my experience of working with Ambi on developing our website on Webflow. To be honest, we were just delighted with the result and got exactly what we’d dreamed of. Our project was a tough nut to crack for developers because we had unique tech specs and requirements, including website interface sounds, seamless transition animations between pages and projects, and custom line animations to represent different UX approaches.
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Great experience with the guys from Ambi!
The studio offered two solutions: one exactly as in the reference and another optimized for time and price. I was especially pleased with their precise and detailed estimate, which they strictly adhered to, correcting all flaws at no additional cost.
Our clients don’t want to worry about whether a task is simple or complex. They need it completed 100% efficiently and effectively. No compromises!
How much does a website redesign cost?
The Ambi web studio follows a “price–quality” balance in its projects. The cost of a website redesign, as indicated in our price list, depends on many factors.
What the price depends on
The cost of services is an important question for every client. The price offer is influenced by the type of website (corporate site, online store, application, etc.), the stylistic approach, and the requirements for uniqueness.
The cost can be budget-friendly if only visual changes are made. A deep redesign is significantly more expensive.
Flexible collaboration options
Our studio offers clients several approaches to updating digital resources. The price for a website redesign starts from $500. The final project cost is discussed with the client and approved in the contract.
A website redesign consists of a set of comprehensive actions. Our specialists consider all strengths and weaknesses of the product to create a successful prototype and delight users with an excellent result.
FAQ
How long does a product redesign take?
It depends on the complexity. A small website or landing page — 1–2 weeks. A SaaS platform or mobile application — from 3 to 6 weeks. We always offer a step-by-step approach to show the first results quickly.
Can the existing functionality be preserved?
Of course. We don’t create things “from scratch” unless necessary. We update the UI/UX in a way that preserves or improves the existing features.
What if we don’t have analytics or clear metrics?
Not a problem. We can conduct a UX audit and collect key insights ourselves. We can also help implement analytics for the future (GA, Hotjar, Clarity, etc.).
Do you implement the redesign into development?
Yes, if needed. We can not only create the design in Figma but also implement it in Webflow, or hand it over to developers with detailed documentation.
Can the redesign be done in parts?
Yes. It’s even recommended. For example, first we update the onboarding, then the dashboard, then the CMS or marketing site. This reduces risks and allows testing hypotheses step-by-step.
How to understand whether a full redesign is needed and not just cosmetic changes?
It is necessary to analyze the problematic areas and determine whether structural changes are required rather than just visual adjustments. If you notice low conversion, slow loading, poor user experience — a full redesign is needed.