The role of website design in business success
Successful website design opens new opportunities for implementing business ideas. Every detail improves usability, increases conversion, and positively affects page ranking in search engines.
Attracting audience attention
Website design should capture users’ attention and keep it for at least 5–10 seconds. To achieve this, it is necessary to ensure the brightness and quality of images, fonts, and the dynamics of individual elements.
The site must load quickly. Otherwise, the search engine will redirect the client to other resources.
Effective communication and delivery of key information
Website design development ensures effective communication with users. With the right visual hierarchy, the business idea becomes accessible and clear to the client at first glance at the page.
Focusing on the first page of the online service provides a simple logical menu, convenient navigation, and white space. For a clear interface, icons, pictograms, photos, or illustrations are used.
Creating a comfortable user experience
Website design development plays an important role in shaping the user experience (UX). The process involves creating a convenient menu, visual hierarchy, and quick site access.
The design of website pages is adapted to different devices. Images, colors, and blocks are optimized for the screen to ensure simple usage.
When should you order website design?
Launching a new project requires immediate communication with potential clients. Ordering website design is important when you need to make your brand visible in search engines and increase conversions.
When the website design does not meet modern standards
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When the site becomes unattractive and “heavy” for clients, traffic drops sharply. Developing a custom website design creates the first positive impression of a new product or service.
The target audience is attracted by a comfortable color scheme and a clear interface. This is important so that the client does not switch to another resource within the first seconds of viewing.
When the site is inconvenient and slow. Users leave it quickly
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Resource pages that load slowly are unappealing to users. Therefore, rebranding involves not only beautiful design but also improving the technical capabilities of the site for comfortable UX. Navigation is provided by clear CTA buttons and other elements.
When designing pages in a new style, it is necessary to adapt them for mobile devices. If modern design solutions are not applied, the target audience will be lost.
When the design should increase conversions and sales
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Our specialists create website design “from scratch” or perform a high-quality redesign. In this situation, updating the interface according to modern requirements helps bring interesting business projects to life.
Quality design builds client trust and improves business development prospects. A potential client on updated pages finds the necessary information, which allows the business to remain competitive.
Cases
Design team’s brand website
A multi-page website with a creative concept and an integrated approach to animation scripts
View case study
Master – the largest dance school in Finland
A multi-page website with CMS, modern design, and vibrant animations
View case study
Game developer's brand website
Landing page featuring vibrant 3d animations to showcase the company
View case study
International event agency — Meet Future
A multi-page website with extensive CMS architecture and modern 3d animations
View case study
Stages of website design development
Website design development involves clear planning, taking into account client requirements and modern rebranding needs. Web designers carry out the work “turnkey” – from defining goals to testing the functionality of the resource with the new design.
Immersion into the client’s tasks
An online platform with a new design must serve the client’s business goals. Therefore, it is necessary to:
Take into account the overall goal
Define the business objectives of the design
Analyze the target audience’s needs
At the planning stage, tasks are aligned with the business strategy. They must be clear and understandable for designers and developers.
Creating a concept and prototype
Web designers always develop a concept and a design prototype for the website to avoid mistakes. Concept algorithm:
Analysis of goals, target audience, competitors’ niche
Creating a mood board
Choosing a color scheme, fonts, visual identity
Next, a working version of the site (prototype) is created. The prototype is tested and changes are made before final development.
Working with content and creating visual elements
Content and visual elements are closely intertwined with website design. Using the prototype, pages are supplemented with visual elements (photos, videos, animations). Everything is executed in a single style, ensuring UX.
Design and visual implementation
Website design begins with approval of colors, fonts, and logo. It provides for the choice of a unified style, must be convenient, and ready for layout.
Visual implementation includes adapting pages for different devices. Page layouts are enhanced with effects, photos, videos, and icons that load quickly.
Testing and project delivery
The visual part of the design project is tested for color contrast, text readability, and user perception. For delivery to clients, a system in Figma is created, page layouts are assembled, and specific elements are added.
The finished visual mockup, after verification and testing, is handed over to layout designers and developers. It contains content that satisfies the client and ensures high usability.
Website design cost
The cost of website design development is influenced by various factors. The price increases depending on the project’s complexity, level of detail, the studio’s brand, and the specialists’ creativity.
In general, the cost estimation process in our studio is very transparent. We calculate your task based on the number of hours the designer needs to complete it and multiply it by the designer’s hourly rate.
To make it easier for you to navigate — here are the approximate prices of our web studio:
- Landing page: from $800
- 5-page website: from $1800
Order a site
You can order website design at the Ambi web studio. The process is step-by-step:
- Book a call and discuss the details.
- Prepare the technical specification for the web designers.
- Provide all the necessary information to form the visual concept.
- Control all stages of the workflow.
- Check compliance with the requirements during project delivery.
For launching a website, it is beneficial to order not only the design but also development. This allows you to get results immediately.
The team generates ideas and offers effective solutions
Artem and his team developed a website for our charitable foundation. I’d like to point out that beyond their expertise in design and development, the team generated ideas and offered effective solutions to achieve our goals. Our website was ready on time. I am sincerely grateful for the work and look forward to new collaborations.
Ambi delivered high-quality work that matched
Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.Artem and his team at Ambi completed the project at a very high standard, fully aligned with our SEO needs and brand guidelines. The implementation was smooth and professional, with clear and transparent communication throughout the entire process. They responded promptly to improvement requests and executed everything with great professionalism. Artem and his team are true experts in Webflow development, and I can confidently recommend them for any collaboration.
Incredible work! Our website is just WOW!
I want to share my experience of working with Ambi on developing our website on Webflow. To be honest, we were just delighted with the result and got exactly what we’d dreamed of. Our project was a tough nut to crack for developers because we had unique tech specs and requirements, including website interface sounds, seamless transition animations between pages and projects, and custom line animations to represent different UX approaches.
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Great experience with the guys from Ambi!
The studio offered two solutions: one exactly as in the reference and another optimized for time and price. I was especially pleased with their precise and detailed estimate, which they strictly adhered to, correcting all flaws at no additional cost.
Our clients don’t want to worry about whether a task is simple or complex. They need it completed 100% efficiently and effectively. No compromises!
FAQ
How quickly can a landing page be launched after ordering?
It depends on the complexity and the selected service package. On average, the launch takes 2–5 weeks. We do our best to deliver results as quickly as possible.
What additional services do you offer along with the landing page?
In addition to the landing page itself, we can handle brand identity, copywriting, SEO promotion, advertising, and even CRM integrations – everything to ensure your site truly drives sales.
Can I edit the landing page content myself later?
Yes, we create landing pages on convenient platforms that allow you to easily edit content, change text, images, and other elements without involving a developer.
What guarantees do you provide for the effectiveness of the landing page?
We guarantee high-quality work in compliance with all technical standards. However, keep in mind that effectiveness (conversion rate) depends on many factors, including the advertising campaign and promotion strategy.
Can the landing page be integrated with CRM and other services?
Yes, this is one of our key services. We integrate landing pages with popular CRM systems, email marketing tools, and other platforms to help automate business processes and increase sales.
How are your landing pages different from template solutions?
Our landing pages are unique and developed from scratch. We don’t use templates, so each project has exclusive design and structure tailored to your specific business goals.
What data do you need from the client to start the project?
We need information about your product, target audience, competitors, as well as your brand values and unique advantages.
Do you provide technical support after launch?
Yes, we offer technical support after launch. All details are discussed individually to ensure your site operates smoothly.
You can
Allow yourself a glass of wine in the evening
Development under control
