SEO in Webflow: Benefits, Tools and Tips

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SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search engines such as Google. Conventionally, SEO can be divided into two levels: basicand extended. {{ 1.5rem}}

Basic SEO

Basic SEOincludes the basic actions that are necessary for any site:

• meta tag settings
• image optimization
• Create clear URLs
• Ensuring mobile adaptability

These steps are mandatory for all sites, because they create the basis for successful ranking in search engines. In addition, basic SEO is closely related to common sense, because it improves not only the visibility of the site, but also its user-friendliness. For example, optimizing images or creating clear URLs have a positive effect on loading speed, UX (user experience), and overall usability. 1.5rem}}

Advanced SEO

Advanced SEOinvolves more complex actions such as implementing structured data, setting up redirects, analyzing user behavior, creating content focused on keywords, and other technical aspects. The need for advanced SEO does not depend on the size of the site, but on its goals. If the goal of a site is to occupy high positions in search engines in a competitive niche, then advanced SEO is a must. For example, for a small blog that is not focused on search traffic, basic settings are enough. But if the site works in a competitive industry (for example, an online store or a media platform), then without advanced SEO, it will be difficult to succeed. 1.5rem}}

{{bg-grey}}We advise you to read more about the “kosher” implementation of SEO-settings in our articles {{3.25rem}}

Advantages of Webflow for SEO {{1.5rem}}

Webflow is a modern website building platform that combines the convenience of a visual code editor with powerful SEO capabilities. Here are the main advantages of Webflow in this area: {{1.5rem}}

1. Clean code

Webflow generates optimized HTML code with minimal addition of custom styles or elements. This means that the site code remains clean, without unnecessary elements that could slow down the loading of pages or make it difficult to index by search engines {{1.25rem}}

2. Mobile adaptability

Webflow has all the necessary tools to create a responsive design that works correctly on any device. The platform allows you to easily customize the site for mobile, tablet and desktop {{1.25rem}}

3. Upload speed

Webflow uses modern technologies such as CDN (content delivery network), which ensures fast loading of pages. This has a positive effect on SEO, because site speed is one of the key ranking factors {{1.25rem}}

4. Design flexibility

Webflow allows you to create unique designs without restrictions, which helps to stand out from the competition. You can implement any ideas without sacrificing SEO optimization {{1.25rem}}

5. Integration with analytical tools

Webflow easily connects to Google Analytics, Google Search Console and other tools to track traffic and user behavior {{1.25rem}}

6. Additional SEO settings

Webflow offers a wide set of tools to improve the SEO status of the site, such as setting canonical URLs, redirects, robots.txt, as well as the ability to add structured data {{1.25rem}}

7. Error Validator

Webflow Designer has a built-in validator that helps detect errors made during site development. This allows you to quickly fix issues that may affect SEO {{3.25rem}}

Tools for basic SEO in Webflow {{1.5rem}}

Webflow offers all the necessary tools for basic SEO that are easy to customize even without technical knowledge. Thanks to these features, you can ensure optimal visibility of your site in search engines {{1.5rem}}

1. Meta tags

Webflow allows you to customize page titles and meta descriptions for each page. This is an important element of SEO, because meta tags affect how your site appears in search results. In addition, the platform allows you to set individual meta tags for dynamic pages (CMS), which is especially useful for blogs, online stores or other sites with a lot of content {{1.25rem}}

2. Optimize URLs

Webflow allows you to create short, clear and “clean” URLs that are easily readable by both users and search engines. For example, instead of long and complex addresses, you can create such as example.com/blog-postthat has a positive effect on SEO. {{ 1.25rem}}

3. Alt-texts for images

Add descriptions (alt-texts) to images to improve their visibility in search engines. Alt-texts not only help search engines understand what is depicted in the image, but also increase the accessibility of the site for visually impaired people who use screen readers. 1.25rem}}

4. Automatic Sitemap (sitemap.xml)

Webflow automatically generates a sitemap (sitemap.xml) that helps search engines quickly find and index all pages of your site. This greatly simplifies the process of SEO optimization, especially for large sites {{1.25rem}}

5. Mobile Optimization

Webflow provides all the necessary tools to adapt the site to mobile devices. You can customize the design for different screen sizes, ensuring ease of use on smartphones, tablets and desktops. Mobile optimization is an important ranking factor, because Google takes into account the convenience of mobile browsing when evaluating a site {{1.25rem}}

6. Compression of images into modern formats

Webflow supports uploading images in modern formats such as WebPand AVIFthat provide high quality with a much smaller file size. This allows you to reduce page load time, which has a positive effect on SEO and overall user experience {{1.25rem}}

7. Optimize images with srcset

When you upload an image to Webflow, the platform automatically creates multiple versions of that image in different sizes. Thanks to the attribute SrcsetThe browser automatically selects the version that best suits the specific device and screen resolution. For example, a smaller version of the image is loaded for a mobile device, which reduces page load time and improves site performance {{1.25rem}}

{{bg-grey}} These tools make it easy to customize basic SEO in Webflow, ensuring the speed, convenience and accessibility of your site to users and search engines. 3.25rem}}

Advanced SEO capabilities in Webflow {{1.5rem}}

For those who want to achieve maximum results, Webflow offers advanced SEO capabilities: {{1.5rem}}

1. 301 redirects

Easy setup of redirects to redirect users from old pages to new {{1.25rem}}

2. robots.txt

You can configure the access of search robots to certain pages {{1.25rem}}

3. Structured data (Schema Markup)

Adding JSON-LD to improve site visibility in search engines {{1.25rem}}

4. Canonical URLs

Configure canonical links to avoid duplicate content {{1.25rem}}

5. Hreflang (Language Code)

Ability to add language attributes for multilingual sites {{1.25rem}}

6. Prohibition of indexing subdomain webflow.io

You can disable the indexing of the test domain to avoid duplicate content {{1.25rem}}

7. Enable SSL certificate

Webflow makes it easy to activate SSL for site security {{1.25rem}}

8. Semantic layout

Compliance with the principles of semantic layout, which improves the indexing of the site {{1.25rem}}

9. Breadcrumb generation

Ability to create navigation elements that improve UX and SEO {{1.25rem}}

Limiting Webflow in SEO {{1.5rem}}

Despite all the advantages, Webflow has some limitations that should be considered: {{1.5rem}}

1. Lack of server access

You cannot change server settings, which can be a problem for complex projects {{1.25rem}}

2. Page rendering

Webflow does not support server rendering (SSR), which may slightly affect the download speed for large sites {{1.25rem}}

3. Limitations of link structure

For dynamic pages, the attachment level cannot be second (domain/page). It will always be third (domain/collection/page) {{1.25rem}}

4. Pagination URLs

In dynamic collections, pagination URLs have the format? page=2, which is not always convenient for SEO {{1.25rem}}

Yes, there are no services/tools without limitations as there is no ideal on the planet. The above features are not an obstacle for 95% of customers. But, in any case, they should be taken into account when studying the technical specifications of the customer. By the way, “How to form a correct Technical Specification” you can read in this our articles. {{ 3.25rem}}

Practical non-technical SEO tips in Webflow{{1.5rem}}

SEO is closely related to other important aspects such as loading speed, ease of use, and accessibility for people with special needs. In addition, SEO is primarily about the quality of content, its uniqueness and value for users. Therefore, to make the most of Webflow's SEO capabilities, follow these tips: {{1.5rem}}

1. Consider Accessibility Requirements

Provide sufficient color contrast for the text, use readable font sizes (at least 16px). Accessibility makes the site convenient for all users, including people with visual or motor impairments, and has a positive effect on search engine rankings. 1.25rem}}

2. Explore keywords

Add keywords to headings, meta descriptions, and text on pages {{1.25rem}}

3. Create quality content

Regularly supplement the site with useful information for users. In fact, without this point, any SEO would be impossible {{1.25rem}}

4. Use internal links

Customize the logical structure of links to improve navigation. It is important that the links are self-descriptive (avoid “further”, “return”, “more” links. Use “about us”, “more about the service”, “read article” {{1.25rem}}

5. Check the speed of the site

Use tools like Google PageSpeed Insights to make sure your site loads quickly. In the article “How to optimize site performance on Webflow project” we delve deeper into the topic of page loading speed {{3.25rem}}

Conclusion

Webflow is a powerful tool for creating SEO-optimized websites.Due to its capabilities, it is suitable for both beginners and experienced SEO specialists. The basic Webflow tools make it easy to customize basic SEO parameters, and advanced features open up opportunities for complex projects. Despite some limitations, Webflow remains one of the best solutions for creating modern sites with high search engine potential.

Try Webflow and make sure SEO can be simple and effective! 3.25rem}}

If you would like to take a closer look at the Lindgren Studio cases that have been implemented on Webflow - go to the Cases page{{bg-grey}}