Website FitCult – Fitness Club Network
Core tasks
Development
Webflow
Services
Webflow Development
Tools & technologies
Webflow, Javascript, GSAP
The task
The goal was to create a stylish and visually appealing website that would resonate with the club’s premium clientele. The main requirement was that the design, development quality, animations, and functionality – all reflect the club’s and its visitors’ prestige.
While the website needed to be informational in the first place, it also had to include essential features, such as ordering club merchandise, selecting a preferred workout and trainer based on time and intensity, and signing up for training sessions. The class schedule had to be easily edited via the admin panel.
From an informational perspective, the website needed to showcase the clubs, trainers, types of workouts and massages, children's services, café menu, and other offerings. The animations had to be subtle yet distinctive, memorable but not overwhelming. Above all, the website had to perform flawlessly.
Pre-Work
The GRA agency design team provided us with all the layouts
We carefully analyzed the designs and identified several challenging areas that required extra attention. Together with the designers and the client, we addressed these challenges to effectively solve them. Below you can see several fragments of the layout.
Development
Project execution
We started by creating a detailed style guide that defined all core styles, service classes, and clickable element states. We also carefully planned the project architecture. All content blocks subject to change (e.g., coaches, services, and training schedules) were implemented using Webflow CMS, enabling easy editing and scalability for the client.
The most challenging part was implementing the training schedule, which required strict adherence to client specifications. We successfully brought this feature to life with a stylish and intuitive interface.
The website's dynamic vibe was ensured by running text lines with key messages. We added light text animations using GSAP, along with vibrant hover effects and image animations to enhance interactivity.
Project workspace
Finale
Project completion
The result was a functional and aesthetically attractive website, brought to life through the client’s high-quality media content, the design team’s creative input, and, of course, professional Webflow development by Ambi.
Despite this being one of our earliest projects (at the turn of 2022–2023), we’re incredibly proud of what we achieved.
