Corporate portal of the Strategic Technology Partner - Techstack company

The international product engineering company Techstack, headquartered in Wrocław (Poland), holds strong positions in the Western market. However, the company is currently actively implementing a strategy to dominate the markets of the United States and the European Union (EU), focusing on priority technological directions and high development standards.

The client’s website was built using a traditional technological stack: React + CMS Ghost / Contentful. Significant resources were invested in the development of the project, enabling it to achieve solid SEO positions for a number of priority search queries.

However, the key challenge for the internal marketing team became the critical dependency on technical personnel. This significantly complicated the operational scaling of the website, rapid implementation of A/B testing, and independent deployment of new landing pages.

From the initial introduction to collaboration, we provided a series of consultations and went through two conditional interviews with the client’s technical team. This allowed us to feel a match between the teams and ensured confidence in our ability to fulfill all of the client’s project requirements.

Before signing a contract, you must ensure the expertise of the chosen contractor. In our practice, preliminary consultations are a standard step that leads to successful partnership.

The client set the following requirements for us:

• Designing a component architecture intended for scaling the project over several years.
• Iterative development of new pages in alignment with marketing priorities.
• Adaptation for all types of tablet and mobile devices.
• Server-side protection of forms from spam and bots. Integration with Slack.
• Implementation of a number of requirements from SEO contractors.
• Advanced SEO & Performance optimization
• Cookie consent according to GDPR.
• Integration with CMS Ghost for displaying relevant articles within the Webflow project
• Development of a technical solution and interaction mechanism to ensure gradual migration of the project to Webflow without losing SEO position, avoiding 404 / 301 errors, and preventing a drop in user experience (in collaboration with the client’s technical team).
• Ensuring ongoing functional consistency of the project during migration
• Creating a component library with extensive customization and combination options.
• Development of a Page Builder for static pages — a constructor for the marketing team that 100% meets the client’s requirements and design system.

To address these concerns and demonstrate our expertise, we proposed a pilot project: the implementation of one key page at a fixed cost (fixed-price), fully compliant with the technical specification.

This approach is our standard for key clients. It allows us to prove our competence in practice and reassure demanding customers with high execution requirements of our ability to deliver top-level quality.

Управління проєктом на цьому етапі стало зразковим прикладом злагодженої взаємодії, що досягло рівня мистецтва.

Effective management was based on synchronous communication in Slack and structured task management through Jira. This ensured a high level of organization and control at all stages of implementation, allowing us to minimize bureaucracy and focus the team on the final result.

In parallel, within each scope, we modified components:

• introduced new properties for quick instance adjustment
• designed new style variations
• ensured mutual integration capability
• systematized the library
• documented components for the non-technical team

At that time, we still didn’t know about the client’s ambitious goal (we will mention it later), but we proactively laid the foundation for complete design consistency.

Our strategy was based on maximum componentization of the interface: the more modules, blocks, and sections are wrapped into reusable components, the fewer opportunities remain for functional errors or visual inconsistency (layout imbalance) during the further development of the project.

After implementing a critical number of pages on the new platform, the task arose to perform a seamless (gradual) migration without transferring the entire domain to Webflow. To achieve this, together with the client’s technical team, a non-trivial solution based on a reverse proxy server was implemented.

How it works:

1. When a request is made to a specific URL on the existing hosting, the proxy server first checks whether this path corresponds to a new page implemented on Webflow.

2. If it matches, the proxy server silently requests the page from the Webflow hosting, caches it, and retransmits it to the end user under the main domain.

This approach made it possible to gradually roll out updated pages in live mode while preserving SEO positions and ensuring full domain consistency during the transition period.

According to the Product Requirement Document (PRD), an important part of the project was ensuring the complete independence of the client’s team in working with the updated website. Our work on knowledge transfer was comprehensive:

• Technical documentation: We thoroughly described all components and commented on the scripts, ensuring a full understanding of the project architecture.
• Training materials: Exhaustive video tutorials were prepared for effective use of the platform.
• Joint onboarding: A joint training session (call) was held with the Client’s team for hands-on mastering of the functionality.
• Advanced education: The main content editor on the Client’s side successfully completed the Webflow Fundamentals course at our school, guaranteeing a high level of internal expertise.
• Post-release support: We continue to provide free technical support to the Client’s representatives, demonstrating a guaranteed sense of care and continuous availability when needed.

It was extremely important for us that the client felt fully supported. The fact that the project is now successfully developing without our direct involvement is the best evidence of achieving the desired result and successful knowledge transfer.

• Design and architecture: 100% consistent project implemented based on a unified design system.
• Code quality: Pixel-perfect layout, stabilized and prepared for future scaling thanks to the component-based approach.
• Reliability: Functional solutions operate stably on any pages in any sequence.
• Technical cleanliness: The architecture eliminates the possibility of accumulating technical debt.
• Performance: Full SEO-compliance and Core Web Vitals > 90 (“green” zone).
• Seamlessness: Successful completion of step-by-step migration.
• Independence: Page Builder implemented for fast creation of static landing pages.
• Collaboration: Support for Real-time Collaboration (simultaneous teamwork in the project).

We are immensely grateful to Techstack for their high professionalism in organizing teamwork and for the trust that allowed us to show our best. Such an outstanding result is possible only with true synergy between all participants in the process.